Business names are governed by diverse laws, including state business and federal trademark laws.

Learn the steps to take to protect a business' rights to its names, from selection to acquiring, maintaining and enforcing them. This program also covers domain name considerations and the new gTLD program.

Who should attend:

• Law firm attorneys and paralegals
• In-house counsel and paralegals

Attendees will learn:

• Laws that govern name selection and protection
• Acquiring rights to a name
• Maintaining and enforcing name rights
• Business entity, fictitious and assumed names
• Domain name considerations and the new gTLD program