Susan Guillory, the founder of Egg Marketing & Communications, talks about how to use social media and content marketing to connect with customers online. She describes the benefits and pitfalls of managing social media and content for small businesses. Small business owners need to be honest about their ability to take on the job themselves and realize that hiring help is not as expensive as you may think. Businesses also should be strategic and regularly check their analytics and experiment to find the methods that work best.