Written in conjunction with TMF Group.
While French culture is celebrated worldwide, mastering the customs and conventions of this great Gallic nation is no small task. For those who wish to do business in France, the following tips on local business etiquette should prove helpful.
Conduct business in French whenever possible
While English may be the lingua franca of business worldwide, it's advisable to be familiar with the local language when operating in France. At the very least, it's a good idea to have a French speaker on any business team. It's unwise to assume familiarity with English among all—or even most—French people, as only 39 percent of the nation speaks English. That stands in contrast to other European nations such as The Netherlands or Sweden, where 90 percent and 86 percent of the population speaks English, respectively.
A significant language barrier is a major impediment to getting things done, so it's a smart idea to cultivate the ability to speak to business partners in their own language.
Appreciate cultural differences
While the days of the three-hour business lunch have largely been consigned to the dustbin of history in the United States, the French still appreciate a relaxed, extended mid-day meal. While much business is transacted over lunch, it's important to recognize that the French view such occasions as social events. A glass of wine and flowing conversation are part of the traditional French business lunch experience.
By adhering to these relaxed social conventions, informal relationships can be cultivated and business partnerships cemented.
Pay attention to the schedule
Virtually every country has a slow period during the year when business cools down considerably. In France, this is the month of August. Many shops—and even government offices—close during these months, as Parisians head out on vacation and tourists move in.
As such, don't expect French companies to make significant decisions during this period.
Prepare to deal with a strong vertical hierarchy
Unlike other European countries, much of France's business world operates along a strong vertical hierarchy. It's not uncommon for decisions to be passed up the chain incrementally. This can slow down the decision-making process, particularly with regard to permits or government approval.
Having a local, French-speaking adviser on the ground is a smart way to expedite this process.
Respect the local culture
The French, who have given us innumerable great artists, philosophers and writers, along with one of the world's finest cuisines, are understandably proud of their culture. Anyone who makes an effort to engage with local culture and conventions will be appreciated. (Think double-cheek kissing and the aforementioned French business lunch).
Appreciation of these customs extends to the labor relations sphere. The French have a long history of worker strikes, most of which garner significant public support. Additionally, these strikes sometimes occur during negotiations, rather than after a proposed deal breaks down.
By acknowledging the French attitude toward labor disruption, those doing business in the country can negotiate such situations with skill and awareness.
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