Choosing a business name for your corporation, LLC, or other business entity is one of the more important decisions you’ll make in business. If your name describes what you do and stands out from the crowd, it’s more likely that your customers will remember it. And, for states to accept the documents needed to form or qualify your LLC or corporation, your legal name on those documents has to comply with the state’s legal name rules.

Having a good command of the legal name selection and protection process comes in handy when developing one of your business’s vital assets – its name. 

This White Paper by CT’s compliance experts explores business name selection and protection – including words required in (or barred from) business names, business name reservations, trademarking a name, and how trademark and copyright laws can impact your name selection and protection. With this overview of trademark and state business entity protections, you’ll have a better handle on what’s important when picking a name for your business, and, trying to legally protect your business name.

Topics Included

• Business Entity Laws and Legal Name Selection
• Trademark Laws and Legal Name Selection
• Business Entity Laws and Legal Name Protection
• Trademark Laws and Legal Name Protection